Americans spend more than 40 hours every month surfing the
web, watching videos or using apps. The smartphone penetration and the mobile
use is important and is increasing due to the expensive use of local search.
Local search via smartphones outnumber local search on desktop devices. Digital
content for mobile users can be optimized with adjustments in strategy (mobile
keyword strategy), design and content.
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more in the source of the article:
Mobile:The Future of Local Search
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